Stanley, Sarah M.
Business & Information Tech
107H Fulton Hall
ROLLA, MO 65409
MKT 5320: Marketing for Non-Profits
Illustrates the importance of creating synergy within a marketing campaign. Speaking with "one voice' allows a brand to make a stronger impact; students will work with a local non-profit to improve their marketing message at each customer touch point. Students will analyze a marketing plan and work to improve it, including brochures & donation letters.
Time/Day: 03:00 pm - 05:00 pm WEEK
Prerequisites: : At least Junior standing.
Course Component(s): Lecture
Attention Distance Students
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