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 Merz, Christopher J.
 PROF, AST ADJUNCT
 Engineering Education Center
 
 Engineering Education Ctr (MS&T)
 ROLLA, MO 65409
 314/835-9822
  merzc@mst.edu

IST 6445: Database Marketing

Intro to methods and concepts used in database marketing: 1) predictive modeling techniques (e.g., regression, decision trees, cluster analysis) and 2) standard processes for mapping business objectives to data mining goals to produce a deployable marketing model. Metrics like lifetime value of a customer and ROI will be covered. Several application areas covered.
Additional Info:

IST6445-Syllabus


Time/Day: 07:00 pm - 09:30 pm W
Prerequisites: Statistics understanding, programming understanding, familiarity with spreadsheets.
Units: 3
Course Component(s): Lecture

Group Project: yes
Live Participation Required: selected dates
Download Restrictions: allowed upon request
Books:

Drozdenko, R. & Drake, D., Optimal Database Marketing: Strategy, Development, and Data Mining, Sage Publications, 2002.


Attention Distance Students

For VCC produced video: Links to live and archived media are in Canvas. Additionally you can go directly to vccmedia.mst.edu.
For other course content: please contact your instructor.

Enrollment Information
Campus Delivery Mode Class Status Class Nbr Section
Distance Education Internet OPEN 71776 1DIB

Course Access Information
Learning Management System Canvas